01 - Preheat oven to 375°F. Line a baking tray with parchment paper to prevent sticking and ensure easy cleanup.
02 - Roll out the puff pastry on a lightly floured surface to smooth any creases and create an even working surface.
03 - Brush the entire surface of the pastry with melted butter using a pastry brush, ensuring even coverage.
04 - Combine granulated sugar and ground cinnamon in a small bowl. Sprinkle the mixture evenly across the buttered pastry surface.
05 - Using a sharp knife or pizza cutter, divide the pastry into 12 even strips approximately 3/4 inch wide.
06 - Hold each strip at both ends and twist in opposite directions to create a spiral effect. Form a small loop at the bottom of each twist to resemble bunny ears, pressing gently to secure the shape.
07 - Place the shaped twists on the prepared baking tray, spacing them about 1 inch apart. Gently press down the ends to help maintain their shape during baking.
08 - Bake for 12 to 15 minutes until the twists are golden brown and puffed. Monitor closely during the final minutes to prevent over-browning.
09 - Transfer the twists to a wire cooling rack and allow them to cool for 5 to 10 minutes until they can be handled comfortably.
10 - Whisk together icing sugar and milk until smooth and drizzling consistency is reached. Drizzle the glaze over the cooled twists and immediately sprinkle with colored sprinkles or pearl sugar if desired.