01 - Preheat oven to 400°F. Line baking sheet with parchment paper.
02 - Mix softened cream cheese, shredded cheddar, diced jalapeños, bacon, garlic powder, smoked paprika, and black pepper until well combined.
03 - Unroll puff pastry on lightly floured surface. Spread cheese mixture evenly, leaving 1/2-inch border along one long edge.
04 - Starting from opposite long side, tightly roll pastry into log. Pinch edge to seal.
05 - Slice log into 1/2-inch thick pinwheels. Place cut side up on prepared baking sheet, spacing slightly apart.
06 - Brush tops lightly with beaten egg.
07 - Bake for 15-18 minutes, or until golden brown and puffed.
08 - Cool for 5 minutes before serving.